ALL IN Athletics Becomes Official New Balance Sponsored Basketball Program
Joins the Invite-Only National Circuits for 2026: P32 for Boys and Lady P32 for Girls

ALL IN Athletics is proud to announce a groundbreaking partnership with New Balance Basketball, becoming an official New Balance-sponsored program and securing a coveted spot in the brand’s invite-only P32, Lady P32 & Jr. 32 grassroots circuits. This milestone reaffirms ALL IN among the nation’s premier basketball programs and aligns the organization with one of the fastest-rising brands in basketball.

New Balance is quickly establishing itself among basketball’s elite, investing in the future of the game through standout talents like 2025 NBA No. 1 pick Cooper Flagg, NBA All-Star Tyrese Maxey, NBA Champion Jamal Murray, and Naismith Defensive Player of the Year and WNBA standout Cameron Brink. Leading the charge on and off the court, these athletes exemplify the brand’s commitment to excellence. Now, ALL IN athletes have the opportunity to represent the same visionary brand while competing on one of the premier stages in grassroots basketball.

This announcement officially cements ALL IN Athletics as one of the few programs in the country to hold a direct partnership with New Balance Basketball for boys and girls teams at the highest level, opening doors for players across the Midwest to compete nationally and to represent a brand that is shaping the future of the game.

In connection with this pivotal step forward:

• ALL IN will have boys teams that compete on the P32, E32, and Jr. P32 circuits.
• ALL IN will have girls teams that compete on the Lady P32, E32, and Jr. P32 circuits.

“We deeply value the previous partnership that helped bring us to this point, and we are incredibly grateful for the foundation it provided. At the same time, we are thrilled to be on the ground floor with a nationally recognized brand that is investing in the future,” said Billy Welcome, CEO of ALL IN Athletics. “This new partnership gives our players unprecedented opportunities to showcase their talent, connect with a global brand, and be part of something truly special in the grassroots basketball world. We see no ceiling on what we can achieve with New Balance.”

Athletes who join ALL IN’s fall travel teams or participate in our dedicated P32/E32 & Lady P32/E32 workouts will have more opportunities for focused development and exposure with our coaching staff. They will also gain valuable gameplay experience to sharpen their skills and prepare for both their high school seasons and the official P32/E32 & Lady P32/E32 team tryouts in March.

Fall P32/Lady P32 Workouts – TBA

About ALL IN Athletics
ALL IN Athletics is one of the largest and most respected youth basketball programs in the nation, offering opportunities from developmental through elite levels. With a proven track record of helping hundreds of athletes reach the collegiate level, ALL IN is committed to player development, teamwork, and preparing athletes for success on and off the court.